Located in Fashion Outlet - Batavia stad you'll find the retail store Airforce.
House of SOKO helped to redesign the store.
When you enter the store you enter an open, industrial environment with a lot of black steel and concrete. We kept the base simple because the focus should be on the products.
We used straight shapes, white tones, and only 3 basic materials.
We chose a wooden herringbone floor, to create a touch of warmth. We went for white marble walls to give the store a sense of luxury and we used black steel to create a sense of toughness and adventure.
Airforce represents the feeling of a warm family, it’s in their DNA to sell comfort and warmth.
Location: Lelystad, Netherlands
We did: Interior Design
Size: 150 m2
Fotographer: Demi Visser
Client: '' We wanted to make sure that our brand identity would be visible in our store, industrial shapes and basic colors''.